Coinbase

Every four years, Bitcoin miners watch their rewards get cut in half. On Halving Day 2024, we made sure they knew somebody noticed.

A love letter to the people keeping the whole thing running — dropped the exact moment the block reward split.

A viral commercial. A comment section that wouldn’t let it go. A fully playable video game, vibe-coded with AI in 48 hours.

From the brilliant minds of Jordan Pories and Esteban Cardona Jimenez. The internet demanded a real game. Challenge accepted. It started here.

We put a cat in charge of the future of the internet. It worked.

Mr. Miggles was an internet cat with a message: creators deserved more control, more freedom, and a reason to go onchain. Directed by Jack Begert, the campaign exploded. Turns out people will listen to anything a cat tells them.

Then we handed him over. People went places we didn’t expect. That was the whole point.

We gave the internet the keys to Mr. Miggles — downloadable 3D files, a gallery to show off what they built, and an Onchain Summer leaderboard tracking every mint in real time.

In 2013, a guy living above a car wash filmed the exact moment Bitcoin hit $100. We needed him to do it again.

Eleven years later, Bitcoin was closing in on $100,000. Coinbase needed to mark the moment — not with a press release, not with a graphic, but with something the community would actually feel. So we called Isaac. Rebuilt his bedroom. Matched every detail of the original shot. And waited.

When Bitcoin crossed $100K, we posted the remake side by side with the original. The community went wild. Thankfully, he was available.

Coinbase aired a spot during the Super Bowl — and we had the entire internet singing karaoke with us.

One song, everybody in. The spot ran during the game, then the campaign took over X all night long — and the whole thing played live on the Sphere in Vegas.

When the market was “crashing” and everyone was convinced they’d missed their shot, we dropped this.

A reminder to zoom out and see the bigger picture.