02Black Friday
Get Beats
The first consumer brand to sponsor a Snapchat Lens. Launched on Black Friday.
Giving the wrong gift can F’ up your holidays. That was the whole idea.
Inspired by The Mad Rapper skit, we built a holiday campaign around the worst gift-giving moments imaginable. Then we got Spike Lee to direct it. Spike. Lee. For a headphones ad. Sometimes the brief just works.
“Best Gift” interviews ↓
The first consumer brand to sponsor a Snapchat Lens. Launched on Black Friday.