HAAS CARTER ASSOCIATE CREATIVE DIRECTOR
FILE 007← Index of Work Entertainment

E!

Role — Art Director The network that never sleeps
01The Royals

Make America Great (Britain) Again!

Election not going your way? There’s a Plan B: go back to England.

We had Queen Helena (Elizabeth Hurley in The Royals) pen a royal invitation for Americans to return “home” to the motherland. Launched it during the final presidential debate. We managed to say “teabagged” on national television. Nobody stopped us.

02Citizen Rose

More Than a Label

Rose McGowan might be the most labeled person alive. We wanted to unlabel her.

To launch Citizen Rose on E!, we built an experiential stunt where we asked real people to judge someone based on a single piece of information. Then we peeled back the layers — a portrait of how quick we all are to reduce someone to one thing, and how wrong we usually are.

0310 Years of KUWTK

K.U.W.T.K

Ten years of Keeping Up With The Kardashians. Some things you can’t un-Kardashian.

To mark the show’s 10th anniversary, we created a film paying homage to the original opening from a decade earlier. Before launch, legendary fraternal twin Kirby Jenner teased what was to come.

Perez Hilton begrudgingly admitted it was “pretty dope,” and Refinery29 dubbed it “the most extra thing you’ll see all day.” A week later, Ellen spoofed us with her Karla Kardashian character. We also built a Snapchat lens that let people “Keep it Kardashian” by literally putting themselves in the family.

The other teaser + the Snapchat lens ↓

Haas Carter haascarter@gmail.com (770) 876-3333