\\ TO THE MINERS …
On Bitcoin Halving Day 2024, we honored the hardworking Bitcoin miners, celebrating their perseverance as their rewards were halved.
MISTER MIGGLES
Introducing Mister Miggles. An internet cat sensation advocating for more control and freedom for creators, big and small.
For Onchain Summer, we kicked off a campaign to help everyday internet users understand why they should come onchain. Directed by Jack Begert, our teaser exploded with over 420K mints, raking in 42.59 ETH for the Base Creator Fund. We got everyone buzzing on social media, minting the Mister Miggles film with all proceeds going to the Base Creator Fund. Mr. Miggles became Coinbase’s most viral social moment of 2024, resonating strongly with creators and audiences worldwide.
RESULTS:
More than 5.1 million impressions, driving massive visibility
More than 600,000 NFT mints (over 146,000 unique mints), signaling creator adoption of onchain projects
70 ETH raised for the Base Creator Fund, supporting creators directly
MISTER MIGGLES REMIX
We took things a little further with the Mister Miggles Remix Challenge. Participants visited our gallery page where we provided downloadable 3D files to create and mint their own versions of Mister Miggles. They shared their creations in a private channel, and we kept track of every mint with the Onchain Summer leaderboard.
100K BITCOIN / ISAAC MILLER
When Bitcoin hit $100K - 11 years after its first $100 milestone - we partnered with Isaac Miller to recreate his iconic 2013 video, celebrating just how far Bitcoin has come.
Here’s his original video from 2013
