\\ TO THE MINERS …
On Bitcoin Halving Day 2024, we honored the hardworking Bitcoin miners, celebrating their perseverance as their rewards were halved.
MISTER MIGGLES
Introducing Mister Miggles. An internet cat sensation advocating for more control and freedom for creators, big and small.
For Onchain Summer, we kicked off a campaign to help everyday internet users understand why they should come onchain. Directed by Jack Begert, our teaser exploded with over 420K mints, raking in 42.59 ETH for the Base Creator Fund. We got everyone buzzing on social media, minting the Mister Miggles film with all proceeds going to the Base Creator Fund. Mr. Miggles became Coinbase’s most viral social moment of 2024, resonating strongly with creators and audiences worldwide.
RESULTS:
More than 5.1 million impressions, driving massive visibility
More than 600,000 NFT mints (over 146,000 unique mints), signaling creator adoption of onchain projects
70 ETH raised for the Base Creator Fund, supporting creators directly
MISTER MIGGLES REMIX
We took things a little further with the Mister Miggles Remix Challenge. Participants visited our gallery page where we provided downloadable 3D files to create and mint their own versions of Mister Miggles. They shared their creations in a private channel, and we kept track of every mint with the Onchain Summer leaderboard.
100K BITCOIN / ISAAC MILLER
2013: Isaac Miller, just a normal guy who lived above a car wash in Minnesota, captures the very moment Bitcoin broke $100 for the first time. He becomes a legend and a beacon of hope in the Bitcoin community. 2024: Bitcoin is FAST approaching $100,000 for the first time. Coinbase needs a way to celebrate the moment in a way that gets the community cheering. So, we called Isaac. Thankfully, he was available. We remade his 2013 video shot-for-shot, but this time for $100,000 instead of $100. Recreating his bedroom, his iconic movements, and excitement that made the original video unforgettable. When Bitcoin crossed $100,000, we posted the new video. And the community went wild.
RESULTS
It was the most liked post in Coinbase's 12-year history.
It crushed our competitors' 100K Bitcoin posts by 10,260%.
And we gained 10,000 new followers in 48 hours.
Here’s his original video from 2013
