D.O.I.T
The Director of Innovation Training.
This is unfinished and should have been updated years ago…buuut here is 10 minutes of pure laughter.
We developed some of the funniest work in collaboration with director Jason Woliner, actor Hasan Minhaj, Writer Aniz Ansari (brother of Golden Globe winner Aziz Ansari and the "Secret Weapon in the Master of None writers room), and the Caviar team here in Hollywood.
The ask: Create a fame-worthy partner-led campaign that excites and educates one of our most important retailers and their audience.
The idea: The new Chromebooks have so many amazing features that people might not be aware of. Not even the employees at big box stores who will be on the floor selling them. We need someone to teach them.
TAKE ON THE WORLD
We showed the power of search through young girls who want to be astronauts when they grow up, alongside the powerful words of Missy Elliott. One girl was so inspired, she even made her own version of the ad.